Digital Communications Coordinator

Job Summary

Administers the Scott County website to ensure residents have convenient access to accurate and timely information about County programs, services, and performance. Manages and participates in website content development and ensures website content is consistent with the unified County communications messaging. Oversees compliance with federal and state legal and policy requirements. Analyzes website data to evaluate effectiveness, works with appropriate partners to integrate new technology into the website, and plans for continued website improvement. Provides guidance, technical support, ideas, and content to support social media platforms. Serves as the Deputy Public Information Officer.

Job Description

ESSENTIAL DUTIES

• Administers the development, oversight, and implementation of the County’s website; monitors site content to ensure compliance with American Disabilities Act and other legally required digital compliance standards; applies search engine optimization and site quality assurances (i.e. spelling, grammar, broken links, plain language principles, et cetera).  
• Co-develops the Website Governance Team charter, helps create and administer an annual work plan for the website, engages with the county’s internal Content Management Team, and assesses the success of implemented tactics in reaching strategic goals. Responsible for the co-creation and documentation of policies, procedures, guidelines, and standards for all digital tactics in collaboration with the relevant governance bodies. Makes others aware of and helps ensure policies, procedures, and guidelines are followed. 
• Serves as the subject matter expert and project manager for significant website projects. Applies experience and knowledge of web content strategy, web trends, acceptance testing, and current industry standards to design and implement audience-focused, reliable, and efficient organizational websites and other digital communications.   
• Manages the publishing of content on mobile applications and websites, while providing technical leadership and support for the organization. Assures web strategies and tactics are appropriately executed. Provides direction for creating new webpages and sub-sites.
• Ensures website compliance with Americans with Disabilities Act (ADA) requirements and data privacy regulations.
• Responsible for organizational effectiveness and training by thoroughly understanding the website hosting platform capabilities and training content managers. Manages changes in architecture and navigation of the site. 
• Co-leads the Website Governance Team. Serves as the liaison between the IT Department, the Website Governance Team and content managers, and others as necessary to optimize the website experience. 
• Under the guidance of the Public Affairs Coordinator, uses social media tools such as Facebook, Twitter, Nextdoor, Instagram, and YouTube to achieve the goals of the communications plan.
• Provides guidance, technical support, ideas, and content to support social media platforms and encourage user engagement.
• Manages County Board Room live streaming and recording. Ensures County Board and Commission meetings are available via live stream and on-demand for viewing.
• Works the hours and/or shifts assigned and begins and ends work on time.
• Performs other related duties as required or assigned.

MINIMUM QUALIFICATIONS

Requires equivalency of an Associate's Degree and five years of experience developing and managing websites and configuring and administering content management systems. A valid driver's license and a reliable form of transportation for the performance of work responsibilities are required.

PREFERRED QUALIFICATION(S)

Preference given for experience with front-end and back-end web development, including seamless integration of third-party applications, solutions, and tools

SUPERVISORY CONTROLS

The employee is under general guidance and direction from the Business Operations Manager. Work is performed according to established department guidelines and procedures as well as accounting and auditing standards as determined by county, state, or federal regulations. The employee exercises independent judgment in implementing new work methods and procedures. May provide guidance or training to others.

CORE COMPETENCIES AND ABILITIES

Customer Service - Delivers government services in a respectful, responsive, and solution-oriented manner.

Communication - Is always clear about what we're doing and why we're doing it.

Collaboration - Works with partners – communities, schools, faith groups, private business, and non-profit agencies – to see that services are not duplicated but rather are complimentary, aligned, and provided by the partners who can deliver the service most effectively.

Stewardship - Works proactively to make investments, guided by resident input, which will transform lives, communities, and government.

Empowerment - Works with individuals and families to affirm strengths, develop skills, restore hope, and promote self-reliance.

Resiliency - Fosters public preparedness and responds when families and communities face health and safety emergencies.

Innovation - Takes informed risks to deliver services more effectively and learns from successes and failures.

Knowledge – Knowledge of effective communication media, tools, and practices.
 
Knowledge of website configuration and administering content management systems

Knowledge of federal, state, and local government organization, processes, and procedures.

Knowledge of media, communications, and outreach techniques and media.

Knowledge of county policies, procedures, and labor contracts.

Knowledge of Minnesota Public Data Practices as it relates to the use and exchange of information.

Abilities –  Ability to work independently as well as cooperatively.

Ability to operate effectively under rapidly changing conditions or circumstances.

Ability to accomplish assigned tasks with only general directions.

Ability to use MS Office software for the performance of essential duties.

Ability to use appropriate discretion in dealing with matters of a confidential nature.

WORK ENVIRONMENT AND PHYSICAL DEMANDS

Typical characteristics of the regular, ongoing work environment of this position requires inside work, typically in an office setting. Physical activities include sedentary to light work: Reaching, sitting, standing, walking, pushing, lifting, pulling, fingering, grasping, feeling, stooping, talking, hearing, seeing, and repetitive motions. Lifts and/or navigates up to 35 pounds on a routine basis in handling files and equipment necessary for performing the essential duties of the job.

SELECTION PROCESS

Selection for this position will be based on a minimum qualifications screening and rating of training and experience. Top candidates will be forwarded to hiring manager or supervisor for consideration for interview and/or additional assessments. Final selection will include a background check and approval by the County Board.